While online insurance marketplaces offer a convenient way to compare insurance policies from different insurers, they differ from insurance brokers in several key ways. Online marketplaces typically provide a limited selection of insurance products and may not offer the personalized advice and support that an insurance broker can provide.
Insurance brokers, on the other hand, offer a more customized approach to insurance purchasing. Brokers work with clients to understand their specific insurance needs and provide tailored recommendations on suitable insurance policies from multiple insurers. Brokers can also provide ongoing support to clients throughout the policy term, helping them to file claims, navigate disputes with insurers, and make adjustments to their coverage as needed.
In addition, insurance brokers are licensed professionals who are held to a high standard of ethics and professionalism. Brokers are required to act in the best interests of their clients and provide objective advice on insurance products and risk management strategies.